NABA contest winner for the brand Philosophy by Lorenzo Serafini.
The first phase of the selection involved choosing three potential looks from the new collection as inspiration, developing a concept to represent the new collection, image research, and storytelling/script writing. Subsequently, one of the selected outfits was 'surprisingly' assigned and had to become the focus of a 10-second Instagram reel. The winning reels were published on the brand's Instagram page.
The first phase of the selection involved choosing three potential looks from the new collection as inspiration, developing a concept to represent the new collection, image research, and storytelling/script writing. Subsequently, one of the selected outfits was 'surprisingly' assigned and had to become the focus of a 10-second Instagram reel. The winning reels were published on the brand's Instagram page.
